Katarina Graffman

Affiliated researcher at Department of Cultural Anthropology and Ethnology, Cultural Anthropology; Affiliated

Mobile phone:
+46 70 5139210
Visiting address:
Thunbergsvägen 3 H
Postal address:
Box 631
751 26 UPPSALA

Short presentation

I hold a PhD in Cultural Anthropology. 2007 I founded Inculture, a consultancy that provides ethnographic research and anthropological analysis. I have specialised in Consumer Culture and how media technology alters behaviour, and have provided extensive ethnographic research and analysis on contemporary culture.

For further information: www.inculture.com

See my TEDx talk here.

Also available at

My courses


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(2020). På spaning efter den tid som kommer. Bubblor, skam och andra fenomen. K. Graffman, Lindblad E. & J. Östberg. Roos & Tegnér, Malmö.

(2018) Vi är vad vi köper. Konsumtionskulturen är här för att stanna. J. Östberg & K. Graffman, Mondial, Stockholm.

(2009). Konsumentnära varumärkesutveckling. K. Graffman & J. Söderström. Liber, Lund.


(2013). Doing ‘Business Anthropology’, Journal of Business Anthropologhy 2:2.

(2011). Perspectives on Applied Ethnography, Ethnologia Europaea 41:1.

(2009). Design against more is design for life, DesignBoost Magazine.


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