Anna Tyllström

visiting researcher at Department of Business Studies

+4618-471 1234
Visiting address:
Room Ekonomikum B293 Ekonomikum
Kyrkogårdsgatan 10, entrance C

Postal address:
Box 513
751 20 UPPSALA

Also available at

My courses


I am broadly interested in the relationship between markets, organizations and legitimacy, and the role of language in organizational processes. With moorings in institutional theory, I draw on various theoretical perspectives such as cultural analysis, semiotic theory, identity, discourse and market categorization.

My dissertation focused on the emergence of the Swedish market for PR consultancy, a market that has become financially successful and somehow taken-for-granted, yet not legitimized. In a multi-method study, I particularly examined the linguistic processes of market legitimation and illegitimation. In addition, I have studied organizational change in the field of higher education, and am associated to the SUIT (Swedish Universities in Transition) research group at the Organization sector.

My thesis received a Distinguished Paper Award in 2014 Edamba Thesis Competition, and earned the Wallander Postdoctoral Scholarship from Handelsbankens Forskningsstiftelser.

I am also an elected participant of Tandem Leadership, a bilateral training program for future leaders within business, politics and academia in Sweden and Finland.

In 2014-2015, I teach the following courses:

  • Qualitative methods I, PhD level (fall -14), co-teacher with Linda Wedlin
  • Communications, Consultancy and Change, M.Sc. Level (spring -15), course director

Areas of expertise: Organization theory, Institutional theory, Social Construction of Markets, Illegitimate markets, Market Categorization, Public Opinion, Semiotics.


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