Also available at
I am broadly interested in the relationship between markets, organizations and legitimacy, and the role of language in organizational processes. With moorings in institutional theory, I draw on various theoretical perspectives such as cultural analysis, semiotic theory, identity, discourse and market categorization.
My dissertation focused on the emergence of the Swedish market for PR consultancy, a market that has become financially successful and somehow taken-for-granted, yet not legitimized. In a multi-method study, I particularly examined the linguistic processes of market legitimation and illegitimation. In addition, I have studied organizational change in the field of higher education, and am associated to the SUIT (Swedish Universities in Transition) research group at the Organization sector.
My thesis received a Distinguished Paper Award in 2014 Edamba Thesis Competition, and earned the Wallander Postdoctoral Scholarship from Handelsbankens Forskningsstiftelser.
I am also an elected participant of Tandem Leadership, a bilateral training program for future leaders within business, politics and academia in Sweden and Finland.
In 2014-2015, I teach the following courses:
- Qualitative methods I, PhD level (fall -14), co-teacher with Linda Wedlin
- Communications, Consultancy and Change, M.Sc. Level (spring -15), course director
Areas of expertise: Organization theory, Institutional theory, Social Construction of Markets, Illegitimate markets, Market Categorization, Public Opinion, Semiotics.
Please contact the directory administrator for the organization (department or similar) to correct possible errors in the information.