Andrea Perna
Affiliated Researcher at Department of Civil and Industrial Engineering; Industrial Engineering and Management
- Mobile phone:
- +46 73 875 24 58
- E-mail:
- andrea.perna@angstrom.uu.se
- Visiting address:
- Ångströmlaboratoriet, Lägerhyddsvägen 1
752 37 Uppsala - Postal address:
- Box 169
751 04 Uppsala
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Biography
Andrea Perna is a visiting researcher at Uppsala University and Assistant Professor at Polytechnic University of Marche (Italy).
His area of specialization is industrial marketing (innovation in
business networks, CRM strategies for SME, new business formation).
Andrea has empirical experience in the use of IT systems (CRM systems)in the mechanical industry.
After being received the degree in Business economics by Polytechnic
University of Marche, Andrea joined the PhD program at Polytechnic
University of Marche where he has been a research fellow for three years. In 2007 Andrea was visiting scholar at Uppsala University for about 7 months (department of Business Studies), while in 2011 he joined the Industrial Marketing division at Chalmers University (Goteborg) for a research project about distribution networks (for 8 months).
Publications
Selection of publications
Recent publications
- Digital technology and business model innovation (2023)
- Guest editorial (2023)
- The dark side of innovation (2022)
- The value co-creation journey (2022)
- Resource interaction (2022)
All publications
Articles
- Digital technology and business model innovation (2023)
- Guest editorial (2023)
- The value co-creation journey (2022)
- Resource interaction (2022)
- The role of openness in collaborative innovation in industrial networks (2021)
- Antibiotics in pig meat production (2021)
- Connecting IMP and entrepreneurship research (2020)
- What’s smart about smart specialization (2020)
- The emergence of the customer relationship portfolio of a new venture (2019)
- The role of supplier relationships in the development of new business ventures (2019)
- The impact of business networks on foreign subsidiaries development (2018)
- Innovation in a globalized world (2018)
- Editorial (2018)
- The Hidden side of 3D printing in management and business studies (2018)
- Problematizing customization and IT in the fashion industry (2018)
- The use of qualitative case studies in top business and management journals (2017)
- The role of policy in innovation (2017)
- Customer involvement in new product development in B2B (2016)
- Is the value created necessarily associated with money? On the connections between an innovation process and its monetarydimension: The case of Solibro's thin-film solar cells (2015)
- Is the value created necessarily associated with money? On the connections between an innovation process and its monetary dimension (2015)
- Relationship beginning and serendipity (2015)
- Good for science, but which implications for business? (2014)
- New venture acquiring position in an existing network. The case of DR Motor Company. (2014)
- Customer Involvement in Product Development (2014)
- Intra- and inter-organizational effects of a CRM system implementation (2013)
- Coping with alternatives in sales organisations: Experiences from an Italian company (2013)
- Discontinuity in interaction (2013)
- Exploring the conditions for marketing an innovative and unique customized solution: Mexus case study (2012)
Books
- BtoB marketing. (2019)
- Relazioni business to business e cambiamenti tecnologici. Una prospettiva di marketing industriale (2017)
- Starting up in Business Networks (2016)
- CRM systems in industrial companies (2014)
- L'implementazione del Customer Relationship Management in contesti business-to-business (2013)
Chapters
- The Interplay Between Innovation and Accounting (2018)
- Sales Management (2017)
- Start-ups as vessels carrying and developing science-based technologies: starting and restarting JonDeTech (2016)
- The impact of a start-up’s key business relationships on the commercialisation of science: the case of Nautes. (2016)
Conferences
- The dark side of innovation (2022)
- Innovation diffusion through the development of a user network (2018)
- Business Relationships’ International Interconnectedness: Effects on Subsidiaries Development and Headquarter relationships (2017)
- Regional Policy Investments in a Globalized World - The policy idea of proximity and the firm reality of border-crossing (2017)
- The role of business relationships in new product development. The case of Antrox-Nel Design (2017)
- Industrial Networks, Internationalization and Subsidiaries Development: The Case of Loccioni and its Foreign Subsidiaries (2016)
- Developing New Business Relationships (2016)
- Shifting initiatives within business relationships: the case of Antrox and Nel Design (2016)
- The connections between B2B marketing processes and IT solutions: two case studies on the application of CRM in industrial companies (2015)
- The connections between B2B marketing processes and IT solutions: two case studies on the application of CRM in industrial companies (2015)
- Sales and innovation. Architecture of the organizational interface in new product development (2015)
- INTERACTION BETWEEN FIRMS IN NEW PRODUCT DEVELOPMENT (2015)
- Policy, innovation and the tricky question of borders (2015)
- The impact of key business relationships on the development of university spin-offs: the case of Nautes (2014)
- When do Start-Ups stop being Start-Ups? A business network perspective on four cases of university spin-offs (2014)
- Key Actor Perspectives on Smart Grids (2014)
- Relationship development and serendipity: insights from an Italian case study (2014)
- Shifting CRM system from a tailored to a standard solution:organizational implications and effects (2013)
- New venture acquiring a position in the network. The case of Dr Motor Company (2013)
- Serendipity in business relationship beginning (2013)
- Sviluppo ed evoluzione della strategia distributiva di una nuova impresa (2013)
- Developing and marketing new technologies within industrial networks. A comparative case study over two embedding processes (2012)
- Implementing and using CRM to handle business Relationships: intra- and inter-organizational effects in an Italian company (2012)
- Discontinuity in interaction (2012)
- Developing and embedding eco-sustainable solutions: the evolution of the Leaf House network (2010)
