Hajo Michael Holtz

Teacher and researcher at the Unit for Commercial Law, Department of Business Administration. Programme coordinator for the one year Master´s Programme in International and European Law and Business.

Areas of expertise: market law, intellectual property law and IT law; research interests: infair commercial practices, data protection and copyright.

Background in Germany with education from the UK and work experience as a German lawyer, legal counsel and manager within academia.

I am a senior lecturer in Commercial Law, since August 2021 at Uppsala University, Faculty of Social Sciences, Department of Business Studies and Commercial Law. My main areas of expertise are marketing law and IT law. As senior lecturer, I am mainly working with business and economics students, social sciences students, HR-students as well as students within the field of data and IT.

I hold a LLB/Diploma in Law (distinction) as well as a J.D. (distinction) from Hanover University (Germany). I even hold a LLM from Edinburgh University (UK) and have passed the German bar exam (distinction).

Before joining Uppsala University, I worked, inter alia, as a German fully qualified lawyer at an international law firm in Berlin as well as a legal counsel at an international finance company in Stockholm. Between 2013 and 2021, I have been working at Dalarna University in different positions.

My primary research interest is unfair commercial practices (marketing law). Recently, my research has developed towards IT law. Many projects have dealt with commercial practices and phenomena in the new digital landscape, such as linking, processing of personal data or influencer marketing. I have a special interest in the digital environment and digital economy. Data protection and copyright - which are the cornerstones of IT law - are newer research interests.

Due to the importance of EU law in these areas, my research regularly touches upon aspects of EU law, such as the impact on Swedish law. My background in Germany also influences my research; I often draw comparisons between German and Swedish law.