Ola Feurst

Senior Lecturer/Associate Professor at Department of Business Studies

+46-498 108389
Visiting address:
Campus Gotland, Cramérgatan 3
SE-62157 Visby
Postal address:
Uppsala universitet, Campus Gotland
SE-62167 Visby

Also available at

My courses


In the Academic world: Besides my position in Sweden at Stockholm University School of Business (25 years) and
Uppsala University, Campus Gotland (6 years) I have worked as visiting professor at universities in the following countries:

South Africa (University of the Western Cape)
Switzerland (Franklin University Switzerland)
Luxembourg (University of Luxembourg)
China (Lingnan University College at Sun Yat-Sen)
Poland (Cracow University of Economics)
France (CERAM/Skema Business School)
USA (Lynn University, Florida Atlantic University)
Romania (Academia de Stuii Economice Universitar)

This includes being head of the Executive MBA module Relationship Marketing (10 week program for executives) at Stockholm University School of Business, and being tutor in executive MBA programs at Henley Management College and Carlson School of Management, University of Minnesota.

Author of 4 books on marketing: Kost och Hälsa i marknadsföringen (Nutrition in Marketing) 1991; Praktisk marknadsföring (Marketing in Practice. Sold more than 25.000 copies) 1993; Engelsk/svensk ordlista i marknadsföring (English/Swedish dictionary on Marketing) 1995, and One-to One Marketing filosofi och metod 1999 (awarded marketing book of the year 2000), on the emerging relationship marketing principles.

Field of research: Customer Relationships and Communications.

Outside of the academic sphere: Acting top manager (member of the board, chairman or managing director), at God Pension AB (pension funds) Tidskrift för Hälsa AB (leading health magazine), Work Media AB (freesheet newspaper), Intra Kommunikation AB (advertising agency), Koenigsegg Automobile AB (sports car manufacturer), Nordic School of Management AB (management consultants), Valuta Butikskort AB (credit card), SalusAnsvar AB (insurance) and Alternativ Sweden AB (natural remedies on Internet).

Executive management trainer and consultant in several private and public organizations, including Coop Sverige, Teliasonera, Posten, Scandinavian Airlines, Siemens Elema, Ericsson, KPA Life Insurance, Saab Technologies, Best Western, Huawei Technologies, Albihns, if insurance and the Swedish Government.


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