Daniel Lövgren

Senior Lecturer/Associate Professor at Department of Informatics and Media

+4618-471 2877
Visiting address:
Ekonomikum (plan 3)
Kyrkogårdsgatan 10

Postal address:
Box 513
751 20 UPPSALA

Short presentation

Teacher and researcher in Media and Communication Studies, with a particular interest in communication and organizations. My research involve studies on the institutional conditions of university and public sector communication and the role of social media. Currently exploring issues of identity and identification in elderly care; strategic communication in HE; narratives of food labels (GIs); role of place in small-scale food and drinks production on Gotland; organizationality and local food.

Keywords: organizational identity social media strategic communication public sector higher education organizational communication food and communication

Project (start 2021): Strategic Communication and Organizing in the Scandinavian Higher Education Sector: Towards the Promotional University?

With: Hogne Sataøen (ÖRU) and Simon Neby (UiB)

Today, strategic communication is a phenomenon all universities prioritize. Examples are numerous: The creation of social media accounts, use of symbols and values, accentuated interest in international rankings, production of multimodal material, extensive sale of merchandises, and a rapid growth of communication departments. Strategic communication also creates tensions between classical ideals of the university, and ideals related to the “The Promotional University.” The aim of the project is, by means of qualitative research methods, to develop knowledge about the challenges, tensions and pressures shaped by the proliferation of strategic communication in Scandinavian higher education institutions. The project takes its point of departure in the Scandinavian context, and it is structured into three sub-studies: (a) the development of communicational strategies, plans and activities; (b) professional ideals embedded in the production of promotional material; and (c) multimodal content produced by universities. The project will contribute with novel empirical insights about important transformation process in higher education. The project will also employ a comparative, holistic and multiple-case approach, as well as innovatively integrating insights from institutional organization theory and multimodal communication research. The 4 year project is a cooperation between Docent Sataøen (Örebro), Prof. Neby (Norway), and early career researcher Lövgren (Uppsala).

Please contact the directory administrator for the organization (department or similar) to correct possible errors in the information.

Daniel Lövgren