Desirée Holm

Desirée Blankenburg Holm är docent vid Företagsekonomiska institutionen. Hon försvarade sin avhandling 1996. Hennes forskning tillika undervisning rör sig i fälten internationell marknadsföring och internationellt företagande. Hon har publicerat i välrenommerade internationella forskningstidskrifter och har lång erfarenhet av undervisning på grundläggande såväl som avancerad nivå samt Executive MBA. Hon har också innehaft flera lednings- och förtroendeuppdrag.

Desirée Blankenburg Holm is an Associate Professor in International Business at the Department of Business Studies Uppsala University. Desirée teaches courses in International Business, Internationalization and Foreign Market Entry on undergraduate as well as graduate level.

Research Focus

Desirée is mainly interested in internationalization, digital business development, computer game industry, knowledge transfer within multinational companies. She has published in international journals like; Strategic Management Journal, Journal of International Business Studies, Journal of Business Research, Journal of World Business, Journal of International Entrepreneurship, International Business Review and is a regular reviewer of Journal of World Business, International Business Review and Academy of Management Review.

Research Projects

• The global game 2.0 (digitalization, structural change and the Swedish computer game marvel). The project was initiated 2013 and is financed by Svenska Handelsbanken; Wallander's and Hedelius research foundation. Our study contributes to the growing literature and research field about the internationalization of digitized companies. In a quantitative study, where we interviewed hundreds of Swedish game companies, we have gained insight into this phenomenon. The survey concerns several business theory areas, international business and marketing, but also user-driven and open innovation research. It has an overall focus on processes and cooperation with external players and counterparts in product development. In short, the survey investigates how gaming companies benefit from external knowledge and collaborate outside the company's borders, nationally and internationally, in game development.
• The frustration of subsidiary managers: communicating business opportunities from the periphery to headquarters of multinational corporations. Part two. Given that innovation and development are key to the competitive advantage of multinational companies, a good and effective communication about business opportunities is a condition for success. We study how opportunities for new business development discovered in foreign units of multinational companies are communicated and adopted within the multinational organization. Following up our previous case study we conduct cross-sectional studies on the communication between subsidiary managers and headquarters in order to develop and test concepts and variables that play a role.