Lotte Horikx

Detta stycke finns inte på svenska, därför visas den engelska versionen.

The focus of my PhD studies will be on sustainable consumer decision-making, namely looking at how consumers process and use different kinds of information, both before and during grocery shopping, and how digital systems can aid them in making more sustainable choices. The needs and beliefs of the consumer are given centre stage in this research, which will provide a better understanding of what drives consumers to make sustainable choices, consciously or unconsciously.