Organisation and staff

Sabine Gebert Persson

senior lecturer at Department of Business Studies

+4618-471 2769
Visiting address:
Ekonomikum, Kyrkogårdsg. 10, ingång C
Postal address:
Box 513
751 20 UPPSALA

Short presentation

Sabine Gebert Persson is associate professor in marketing at the Department for Business Studies. The main research relates to insurance companies where one project has been to understand factors affecting consumer's choice of communication channel, and more specifically factors that affect consumers' choice in filing a claim over the internet or telephone. Another strong research interest relates to B2B relationships and legitimacy.

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