Sabine Gebert Persson
Sabine Gebert Persson is associate professor in marketing at the Department for Business Studies. The main research relates to insurance companies where one project has been to understand factors affecting consumer's choice of communication channel, and more specifically factors that affect consumers' choice in filing a claim over the internet or telephone. Another strong research interest relates to B2B relationships and legitimacy.
Also available at
Please contact the directory administrator for the organization (department or similar) to correct possible errors in the information.